Category Archives: Author Promotion

Tips and tricks for authors to promote themselves and their works.

The Challenges of Selling Your Self-Published Book in the Real World

I wear two hats.  Well, three actually.  Via my literary agency, The Zack Company, I represent numerous authors of commercial fiction and nonfiction.  And via Author Coach, I offer editorial assistance, career advice, and coaching directly to authors who are … Continue reading

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Are You Keeping Track of Yourself?

Once upon a time, there were clipping services and publishers used them to track news about the books they published.  If you were a lucky author or agent, the publisher would send you copies of the reviews and articles they … Continue reading

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The Dangers of Public Postings

I’ve been following an interesting exchange on Facebook. A best-selling author posted a comment and a link that looked a lot like an accusation of copyright infringement against another author. Specifically, he used the phrase “rip off” and linked to … Continue reading

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Spread Your Cover Around

Authors often wonder what they can do to promote their books.  One neat product I found at San Diego Comic-Con one year was these cute Moo cards.  Artists and authors had them with the cover of their books printed on … Continue reading

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Author Coach

Author Coach is far more than a place to find a book doctor or freelance editor. Your author coach is there to not simply edit, but to motivate, to brainstorm, to mentor, and to help keep you on track with your goals. Your coach may recommend reading for you to do.


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