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Category Archives: Author PromotionThe Challenges of Selling Your Self-Published Book in the Real WorldI wear two hats. Well, three actually. Via my literary agency, The Zack Company, I represent numerous authors of commercial fiction and nonfiction. And via Author Coach, I offer editorial assistance, career advice, and coaching directly to authors who are … Continue reading       Are You Keeping Track of Yourself?Once upon a time, there were clipping services and publishers used them to track news about the books they published. If you were a lucky author or agent, the publisher would send you copies of the reviews and articles they … Continue reading The Dangers of Public PostingsI’ve been following an interesting exchange on Facebook. A best-selling author posted a comment and a link that looked a lot like an accusation of copyright infringement against another author. Specifically, he used the phrase “rip off” and linked to … Continue reading Spread Your Cover AroundAuthors often wonder what they can do to promote their books. One neat product I found at San Diego Comic-Con one year was these cute Moo cards. Artists and authors had them with the cover of their books printed on … Continue reading
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